How to Do Keyword Research for Your Blog Post (Step-by-Step)

 In the world of blogging, writing an engaging blog post is only half the battle. The other half? Making sure your audience can find it. That’s where keyword research comes in. Whether you're using top-tier blog post or starting out with free blog sites, knowing how to do keyword research is essential for driving organic traffic.

In this guide, we’ll walk you through a step-by-step process for doing effective keyword research for your blog post. If you're using platforms like Bloggerz.us, this method will help you gain visibility and rank better in search engines.

Step 1: Know Your Blog Topic and Audience

Before even thinking about keyword tools, step back and ask yourself:

What is my blog post about?

Whom am I writing for?

What kind of questions or problems does my audience seek to solve?

Maybe your blog post is about "how to grow succulents indoors." Your audience might include plant lovers, beginner gardeners, or apartment dwellers. Knowing your audience narrows the whole spectrum and hones your keyword research.

Step 2: Use Seed Keywords

Seed keywords are just the basic terms relating to your subject. Our seed keywords might be:

grow succulents

indoor gardening

succulent care

You'll use these as a starting point to generate the more exact, long-tail keywords (which we'll come to next).

Step 3: Use Free Keyword Research Tools 

Keyword research can be afforded for free! There are several tools available to generate keyword ideas:

Google Keyword Planner-Great for analyzing search volume and competition. 

Ubersuggest-Gives keyword ideas, the difficulty of SEO, and suggestions for content.

Answer the Public-Generates question keywords. 

Google Search Suggestions-In the Google search bar, put your seed keyword and watch the autocomplete suggestions.

If, say, you were to input "grow succulents" in Ubersuggest, you would see these suggestions: 

how to grow succulents indoors without sunlight

best soil for succulents

how often to water succulents

Such long-tail keywords are an SEO-working pot of gold because they are specific and generally less competitive.

ep 4: Analyze Keyword Metrics 

So now that we have a list of keywords, how do you select the best one? 

Important metrics to consider are:

Search volume: How many searches does a keyword get per month?

Keyword Difficulty (KD): How tough is it to rank for that particular keyword?

CPC (Cost Per Click): Use this indicator to monetize your blog through advertising. 

Search intent: What is the goal of the searcher? Are they just looking for information, ready to purchase, or comparing items?

For those new to free blog sites and want to actually rank, target the least difficult keywords with decent volume. This step will give you a shot at appearing on that coveted first page!

Step 5: Spy on Your Competitors

One of the best methods to research the keywords is to check what your competitors are ranking for.

You could use tools such as: Ahrefs (Has some free features)

SEMrush (Offers free trial)

Ubersuggest

Enter your competitor's blog URL (say, a famous gardening blog) and see what keywords are driving traffic into their blog posts. 

It's a way of knowing what is working for them and what you can do better. 

Step 6: Organize Keywords by Intent

After you combine, it is time to sift your keywords by search intent:

Informational: how to grow succulents indoors

Navigational: succulent care guide

Transactional: buy succulent soil online

This in turn will help you create more 

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