The End of 100 Results per Page: Google’s Silent Update Shaking SEO
It started like any other morning. Coffee in hand, I logged into Infotrench.com to check how our keywords were performing on Google. Normally, the analytics dashboard gave me a clear picture—ranking positions, performance shifts, and trends that helped me decide what to do next. But that day, something felt… off. A few keywords that usually ranked on the first page had completely disappeared. Others were jumping up and down like a rollercoaster. At first, I thought it was just a reporting delay or maybe a small glitch. But then, as I compared numbers with Google Search Console, things got stranger—the two didn’t match at all. That’s when I realized this wasn’t just my issue. It was something bigger. The Twist Behind the Scenes After digging deeper, I found the reason. Just a few days earlier, Google had quietly removed the ability to view 100 search results on a single page. Now, this may not sound like a big deal if you’re just searching for your favorite recipe or product—you rarel...